Monday, 1 February 2010


This post is quite late so please forgive me! I was looking through Februarys issue of Dazed and confused and came across the new Louis Vuitton ad campaign for 2010 spring/summer. It really stood out to me as it was quite different from the other ad campaigns surrounding it. The idea behind it was the new age traveller. There are 6 visuals in total for the campaign all of which are modeled by Lara Stone. The background is a bed of moss and ferns which are supposed to emphasis the colours of the spring/summer collection however I think the whole double page spread is quite dark in the magazine. When looking the images online the brighter clothes are more obvious. The model is posed in a series of Bardot esque positions, looking glamorous and feminine surrounded by the foliage. The style of this image is interesting to me as it is along the same line of the look of images i was thinking of producing for my Gaia theory based project. Image from http://www.taistoisoisbeau.com/blog/wp-content/2009/12/Louis-Vuitton-Spring-2010-ad-Lara-Stone-01.jpg

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